The most effective way for you to grow your business using Traffic Exchanges will depend on what products and services you’re offering. Some webmasters find that they get great results by offering an inexpensive introductory product – while others use Traffic Exchanges simply to build their mailing list.
Whichever option you choose be sure that your continuously testing and tracking. That’s the only true way to know whether you’ve chosen the right strategy for your business.
Direct Sales Letters
If you’ll be trying to make a sale to Traffic Exchange surfers it’s important to remember that you have a very limited amount of time to catch their attention. So, this isn’t the time to offer your $197 e-course.
Instead choose a product that is inexpensive and so valuable that they can’t pass it up. For example you may want to offer a special report for $9.99 as your initial offering. You can then upsell those customers later on your more expensive products.
Be sure to keep your direct sales letter simple and to the point. Remember, every Traffic Exchange user is busy surfing to gain credits for them self. They do not have the time or the desire to read your long sales letter. To get their attention you need to create a page with an attention-grabbing headline and clearly stated benefits. Make sure it’s an offer they can’t refuse!
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